Create a three-item packaging suite based on “objects” that are available for purchase off the shelf. This includes identity design, including logo design.

Ophelia Hair Care, based in Austin, TX, was founded by three best friends, all with different hair types, in an effort to create an inclusive product that would limit plastic consumption and make sure everyone was included. Specializing in solid hair care products, Ophelia Hair Care strives to provide easy and sustainable products for everyone. “Ophelia” means “helper” in Greek, something we strive to exemplify as we help beginners and experts alike on their unique, exciting hair care journey!

Using fun, inviting type and illustrations, I wanted to emphasize the lively nature of the brand. Using a brand symbol, an asterisk converted into a floral motif, I reiterated this aspect of the brand throughout the packaging to emphasize the brand’s light, bubbly nature.

Adobe Illustrator, Adobe Photoshop

Type:

BoB by Zarni

Ramona by Cristian Tournier

Brother 1816 by Fernando Díaz and Ignacio Corbo