Create a 3-part advertising campaign with copywriting including print, out-of-home, and digital, for a museum or event, as well as logo re-design if applicable.

The objective for Glastonbury 2022’s ad campaign is to create familiar and exciting imagery emphasizing elements of the community & lineup to encourage audiences of all ages to buy passes to the festival. Using collage imagery comparing newer and older headliners of the festival, Glastonbury’s 2022 ad campaign relates to young and old audiences and embraces its traditional and communal nature.

I created my own imagery using scanned collage images to create split images to emphasize the comparisons and images of the festival itself.

Adobe Illustrator, Adobe Photoshop, Epson Expression 12000 XL Scanner

Type:

Manic Erratic by TYPEHEIST

Knockout by Hoefler & Co.

Images: Getty Images

Mockups: Unblast.com, Freepik.com, Clearchannel.co.uk

Copywriting: Danielle Ravelo