Covey Rise + Auburn University

Collaborative Projects | Spring 2023

As part of my enrollment in the Art Directing course at Auburn University, our class was chosen to collaborate with publisher Covey Rise and their clients to develop various creative assets and pitch potential concepts.
Using their own brand guidelines as well as injecting some new elements such as illustration and color, I was able to create engaging and new content that was positively received by the creative team.
Adobe Illustrator, Indesign, Photoshop
FPO Illustrations sourced from Adobe Stock
Text in FPO
Images sourced from Bourbon+, Unsplash, and Adobe Stock

01: Coffee Table Book

Cheers Y’all: A Maker’s Mark Trip Across the South highlights cities in the South with iconic and curated recipes from each city using Maker’s Mark whisky. The book emphasizes the lively culture of the cities and take readers on a trip through the bustling South.

This book would be widely available, online and in-store. This book would primarily be sold at high-end liquor stores, department stores, and bookstores as well as available on the Maker’s Mark website and at the distillery.

02: App

Introducing Bourbon+’s Exclusive Social Network. Enjoy your favorite Bourbon+ content and learn & connect with the local community.

A Bourbon+ app targets any adults over the age of 21 who have interest in Bourbon+ content. Specifically, this range includes bourbon collectors, new bourbon drinkers, or anyone who has an interest in mixology.

The app makes this more convenient and appealing to younger audiences, while still providing accessibility and ease to older audiences.