Process

Through research, interviews, and analysis of the band's visual identity, I identified film photography, handmade imagery, and Latin cultural influences as central themes. I envisioned the album as a personal experience for the band and approached the design as though they had assembled it themselves. Using sourced imagery, personal photographs, and references connected to the album’s production, I developed a multimedia collage system that combined film photography, band imagery, and visual inspirations. Collage became the foundation of the project, allowing me to create compositions that felt authentic, imperfect, and handcrafted. Additional textures, patterns, and graphic elements were produced through experimental physical methods before being scanned and integrated into the final designs. I also staged and photographed the creation of the collages themselves, incorporating these images, along with behind-the-scenes photographs, as polaroid-style inserts throughout the packaging. The typography and layouts reference vintage photographic slides while incorporating recognizable elements of The Marías’ branding. Much of the work was completed physically through cutting, gluing, printing, tearing, and scanning materials before digitally refining the final compositions. To extend the concept, I created a promotional video using vintage carousel and overhead projectors. Through experimentation, troubleshooting, and multiple projection methods, I developed a hazy, nostalgic visual style that gradually revealed the imagery and reinforced the album’s themes of memory, process, and authenticity.